HUAWEI Singapore engaged social influencer Wang Lei for its Wearables and Audio launch in 2021. I was tasked with creating a set of banners that would align with both HUAWEI and Wang Lei's visual brandings. In the end, the livestreams were massive successes — over 400pcs of HUAWEI Band 6 was sold in just 4 hours on HUAWEI's official e-commerce store.
In my day to day, I often work with Marketing and Retail teams to create, adapt or conceptualize artworks and videos based on their needs. Such artworks are posted both online (social media, ad banners, eDMs, e-commerce) and offline (retail stores across Singapore, public ad spaces).
Banners (HTML5, GIF) are optimized for Google Display and Video 360 (DV360) platform as well, ensuring maximum impact and visibility for the brand.
